SwimEx Therapy Pools
After traveling around to all the industrial parks and leaving a brochure about my company, SwimEx called me right away. Within weeks we had developed a media plan for high-end print magazines such as Metropolitan Home, Dwell and other fine publications. Next we set out to photograph pools at exclusive homes, and at college rehabilitation centers.
The magazine ads for SwimEx were just one piece of the marketing strategy. The publications in the media buy ranged from pool oriented, to government, to fitness, to luxury homes. Since the publications were so diverse it was necessary to write targeted headlines for each. Enough headlines were written and approved that we were able to rotate new headlines throughout the year. This helped keep the ads fresh and to test which headline created a better response with readers.
“In less than 6 months our website DVD requests have risen 35%.
You did what you said you could do and more.”
- Bob Peck, VP Sales