Rowenta
Rowenta’s marketing consists of two tradeshows a year and PR. Each year they want a brochure for launching new products and they want something spectacular.
The brochure is part high-end packaging and print catalog. The cover alone has emboss and deboss, 4 color, one PMS and two hits of varnish - and did I mention die-cut rounded corners. Needless to say, the brochure was a hit at the PR launch party. Again, Rowenta's entire marketing for the year was placed in PR and two major tradeshows, so spending $150,000 to produce a brochure so wonderful - is part of their marketing program.
“The brochure is amazing. The metallic paper is exactly like our steel
sole plate on our irons, Bill is souped, nice!”
- Beth Simmons, Marketing
and Sales