
Parkinson Technologies
Parkinson invited me to pitch a new branding campaign. They had called three agencies to volley for the project but chose me based on my previous logo work for ABC Sports. Parkinson was really the perfect client, they were respectful and listened to the options, and were very pleased after the first round of 6 logos presented. I took the logo they preferred and created a few more refinements. Again, they chose carefully and decided on the “flexible,“ logo as it best demonstrated what rolled off the machines they built. I developed a series of three logo types for their businesses and proceeded to print advertising.