Kirkbrae was one of the more successful branding initiatives. The management loved the new logo and simply applied it everywhere. I created a two piece logo for better branding and placement and also incorporated a naming convention for the logo. The applied the logo to glass doors, signage, locker room soaps, creams and towels. The pro shop saw a 300% increase in sales of branded Kirkbrae items such as towels, shirts, hats, and custom logo golf balls.
“This is the most successful thing we’ve done since opening the course 78 years ago. The members are now proud of their mark, what a difference a logo can make”
- Sara Bronson, Marketing & Sales