Hotwire | Web Strategic Input Form

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*Business Line:

*Job Name:

*Contact Name:

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*CC Form:

1) Who are the users?

2) Why would they visit your site? What do they hope to find there?

3) Where does the Web site fall in the selling process? Who closes the sale?

4) What is the primary objective of your site?

5) What methods do you have in place now to achieve that objective?

6) How many competitive sites will the user visit?

7) What are their current perceptions about you?

8) What are your strategic competitive advantages? What are their strategic advantages?

9) What is the single most important message to be communicated?
What can we say to support that message?

10) What is the call to action? What do we want them to do once they have
visited the site?